1947

It all began when Luciano Canella was barely out of his teens. He liked to help his mother out: Giovanna Canella ran a small, family-style restaurant and Luciano would take care of supplies, touring the local farmers for the freshest produce and most authentic country wines. Luciano soon realizes his […]

1952

Canella wines are light, fizzy and subtly sweet. People love them so much demand grows; other inns, restaurants and bars in the area start to order. It’s time for the first Canella winery, where Luciano’s likeable bubbles are bottled. It’s in via San Francesco, at San Donà.

1958

Luciano’s every bit as effervescent as his wine. He travels, spreads the word, places his wines in the area’s best restaurants and gets the celebrities of the time to taste them. Photo shows one of Italy’s greatest actors ever, Vittorio Gassman toasting with Tocai Canella at Ristorante Geremia, in Mestre.

1960

Luciano creates a catchy design that will set Canella bottles apart, making them easily recognizable: he streamlines the family initial into a smiling waiter… A happy choice that ‘branded’ itself into the collective memory of Italians and continues to our day, minimally revamped. The picture shows Lorenzo and Alessandra Canella […]

1962

This light, crisp and easy-going wine – Prosecco – is all the rage now; in the 1960s, however, the trend was for big, hearty reds and whites with high alcohol percentages. Yet even then, the Canellas believed in Prosecco potential. A family birthday photo features one of the first Canella […]

1964

Canella is a dyed-in-the-wool believer in the power of advertising. The picture shows a strategically placed road sign publicizing the Canella brand: just before the Tarvisio mountain pass, tourists on the way back from their Italian holidays would be advised to bring some Canella “provisions” with them.

1988

The brainwave: Luciano Canella will be the first to bottle the famous Venetian cocktail, Bellini. A challenge – producing the peachy pink concoction so it’s as pristine, juicy and fragrant as if freshly made. Canella’s Bellini splashes its way to worldwide success, leading the winery to international visibility.

1994

Canella Prosecco is awarded a gold medal – the Gran Medaglia d’Oro – at Vinitaly’s first wine competition. This major success at Italy’s foremost international wine fair endorses Canella’s status as a leading quality producer.

2001

The municipal authorities of Venice and the Canella family shake hands over a new branding agreement: Canella Bellini, the most Venetian of cocktails, will proudly bear the city’s trademark emblem. From then on, Bellini will sparkle in all major Venetian events, from New Year’s Eve in Saint Mark’s Square to […]

2013

Luciano’s children, Alessandra, Lorenzo, Nicoletta and Monica, take over from the Canella founder, proudly continuing the family legacy.

2017

The Canella family grows, recently reached by Tommaso, the first representative of the third generation.

1947

It all began when Luciano Canella was barely out of his teens. He liked to help his mother out: Giovanna Canella ran a small, family-style restaurant and Luciano would take care of supplies, touring the local farmers for the freshest produce and most authentic country wines. Luciano soon realizes his […]

1952

Canella wines are light, fizzy and subtly sweet. People love them so much demand grows; other inns, restaurants and bars in the area start to order. It’s time for the first Canella winery, where Luciano’s likeable bubbles are bottled. It’s in via San Francesco, at San Donà.

1958

Luciano’s every bit as effervescent as his wine. He travels, spreads the word, places his wines in the area’s best restaurants and gets the celebrities of the time to taste them. Photo shows one of Italy’s greatest actors ever, Vittorio Gassman toasting with Tocai Canella at Ristorante Geremia, in Mestre.

1960

Luciano creates a catchy design that will set Canella bottles apart, making them easily recognizable: he streamlines the family initial into a smiling waiter… A happy choice that ‘branded’ itself into the collective memory of Italians and continues to our day, minimally revamped. The picture shows Lorenzo and Alessandra Canella […]

1962

This light, crisp and easy-going wine – Prosecco – is all the rage now; in the 1960s, however, the trend was for big, hearty reds and whites with high alcohol percentages. Yet even then, the Canellas believed in Prosecco potential. A family birthday photo features one of the first Canella […]

1964

Canella is a dyed-in-the-wool believer in the power of advertising. The picture shows a strategically placed road sign publicizing the Canella brand: just before the Tarvisio mountain pass, tourists on the way back from their Italian holidays would be advised to bring some Canella “provisions” with them.

1988

The brainwave: Luciano Canella will be the first to bottle the famous Venetian cocktail, Bellini. A challenge – producing the peachy pink concoction so it’s as pristine, juicy and fragrant as if freshly made. Canella’s Bellini splashes its way to worldwide success, leading the winery to international visibility.

1994

Canella Prosecco is awarded a gold medal – the Gran Medaglia d’Oro – at Vinitaly’s first wine competition. This major success at Italy’s foremost international wine fair endorses Canella’s status as a leading quality producer.

2001

The municipal authorities of Venice and the Canella family shake hands over a new branding agreement: Canella Bellini, the most Venetian of cocktails, will proudly bear the city’s trademark emblem. From then on, Bellini will sparkle in all major Venetian events, from New Year’s Eve in Saint Mark’s Square to […]

2013

Luciano’s children, Alessandra, Lorenzo, Nicoletta and Monica, take over from the Canella founder, proudly continuing the family legacy.

2017

The Canella family grows, recently reached by Tommaso, the first representative of the third generation.